Effective Product Management

Craig McLuckie
13 min readSep 23, 2020

As a VP at VMware of product management, I spend a lot of time talking to teams about what the product management discipline should look like. Every step of the product management journey has been a delight for me — from individual contributor to managing a team of well over one hundred product managers. I have tried to capture some of what has worked for me and what I have seen work well here.